Lessons in Company Culture from Fortune’s 100 Top Places to Work

It can be difficult to know the best ways to promote company culture, but one thing is clear: a strong culture can have a significant impact on your bottom line. In fact, 94% of executives think that a distinct workplace culture is an important factor in overall success. In addition to its connection with productivity, improving your workplace dynamic can help you attract and retain top talent.

Fortune’s annual list of the 100 best businesses for workers can help us learn more about how these companies are promoting a strong internal culture. Improving your business’s mindset is a long process that involves continuous change.

You can use tools like 360 performance reviews to gain a better understanding of how your employees feel before, during, and after the shift in culture. This can give you an inside look as to how successful these changes are. When considering what the 100 best businesses for workers have in common, the following are some of our main takeaways from these top-tier businesses.

Prioritize Diversity and Inclusion 

It’s more important than ever for businesses to show their employees that they’re dedicated to promoting an environment in which everyone feels equal and safe. Millennials are the most diverse generation in American history, and they value working for a company that focuses on these values.

Salesforce, a business well-known for its commitment to social progress and a healthy company culture, was named the best place to work for good reason. Marc Benioff promotes what he calls “Ohana culture” throughout all aspects of the company and applies it to a variety of business practices.

Value Your Employees as Individuals

While salaries and benefits have always been important factors in employee satisfaction, businesses have recently started to put a greater emphasis on other areas to promote employee engagement. In addition to being compensated fairly for their time and skills, workers expect to be seen and treated as individuals.

This development has even reached Fortune’s own methodology, as company culture is now assessed by a wider range of criteria. Businesses were originally compared based on trust, pride, and camaraderie. But, that list has now expanded to seven items, including “maximizing human potential.”

Getting the most out of each employee requires ensuring that everyone at your company has a positive work experience. Rather than looking outside for new talent, focus on developing the skillsets of your existing employees and promoting in-house whenever possible. Doing so will show that you’re invested in their careers.

Creating long-term, sustained business success involves much more than the numbers. Forward-thinking companies in every field are realizing the importance of promoting a healthy internal culture. Applying these mentalities throughout your business practices will help you attract and retain high-quality talent while also increasing productivity.